1. Frank Advice… “Act Big”

    srousseau

    14

    July

    Biggest takeaway from our B2B discussion yesterday at Frank Creative:

    “Act Big in Small Places” 

    With chocolate being a hyper-competitive space, especially within grocery and retail outlets, it isn’t enough to just get the product on the shelf. Why would you choose Moonstruck over Hershey’s? Placing Moonstruck Tumbled Chocolates in every Safeway in the country isn’t going to help the brand. Not only that, but our budget is too small to launch a “big” branding campaign using traditional media (television, print ads, etc). Instead, we need to flex our Moonstruck muscles in small places and in unique ways… with strong branding and messaging that will reach our target audience and make them say “wow” and “holy shit!”. That’s how this product launch will succeed. Thanks for the advice Frank Creative!

     

    -Scott Rousseau

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