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Sleep On It
srousseau
28
July
A couple of weeks ago during our Friday meeting at Henry V, we had an amazing opportunity to talk with Jerry Ketel about our campaigns. Since both groups were in the midst of the “creative brainstorm” process, Jerry brought up some pointers that I found really interesting. The one that stood out to me the most was his take on the brains two separate ”thinking” states: Conscious vs Unconscious.
What’s the difference? At first I didn’t know either. But then it all began to make sense. Here is what I took away from his talk:
Conscious - The conscious mind is what we know best. It includes everything that is inside or realm of awareness. We consciously read something, say something, do something. This is the aspect of our mental processing that we think about rationally and are aware of our body doing. For example, Jerry told us that while we were sitting and “creatively” brainstorming, we all were consciously trying to THINK of ideas.
Unconscious - The quick explanation of the unconscious mind is those times when our body is concentrating on something else, but our mind is wandering. Think back to those times when a random idea pops into your head when you weren’t even thinking about it. Maybe you were taking a shower or going on a run. Consciously your body was focusing on a different task, but unconsciously your mind was wandering.
The idea of “sleeping on it” is where this all comes into play. If you are ever in the midst of trying to actively think of an idea, sometimes you need to do just the opposite - not think. Go on a walk or run, and just let your mind do the work for you.One last piece of advice from Jerry - “always keep a notepad by your bed”. Nighttime and the morning are prime times for your unconscious mind to generate ideas. So write them down!
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