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TNG and Bri.
bnmckenzie
7
August
The New Group has already taught me so much and I’m very fortunate to have the opportunity to learn about the processes and digital marketing space from people who are not only experts, but also students of everything digital. I’m just a sponge right now and can’t wait to absorb more information while I can.
In other news, after a discussion with Aaron and another with Steve, I did some research on content strategy and what it means in this massive marketplace of ideas, concepts and marketing. I’m absolutely fascinated by everything I’m reading. You’re telling me there’s a job that combines my love of research, writing and strategy? Well that seems too good to be true.
With people tuning out television commercials, flipping past magazine ads and simply ignoring banner ads, it is no wonder that content is becoming increasingly important in any form of marketing. Not to mention how short attention spans are these days. Good content marketing makes a person stop, read, think and behave differently.
Big thanks to TNG for making my first week educational and inspiring.
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